The Long Tail of ServicesOn a humid day in 2005, American Broadcasting Company chief executive Lloyd Braun stood by a floor-to-ceiling glass window in his private…Mar 15, 20211Mar 15, 20211
Unit economics in new marketplaces: Why we don’t “nail it then scale it”When taking a new product to market, a common saying is “nail it then scale it”… but when the product being launched is a marketplace…Nov 29, 2020Nov 29, 2020
Comparing Marketplace ModelsAs a marketplace for local services, Airtasker is often quickly bracketed with companies like Hipages, Deliveroo or Uber — but as with…Nov 12, 2020Nov 12, 2020
Network effects: how scale drives customer experienceFor many things in life, there’s a tradeoff between growing scale and quality of user experience. Big crowds at Disneyland mean long…Oct 8, 2020Oct 8, 2020
Creating marketplace trust through transparency and accountabilityIn a marketplace, trust between buyers and sellers is critical. Trust provides our Customers with confidence to buy services through…Oct 8, 2020Oct 8, 2020
Layering structureIn my last post, I shared my thoughts on what customers truly love about Airtasker: a huge range of services, available times and prices —…Oct 8, 20201Oct 8, 20201
Being liquidity firstAs a marketplace, I believe that a great customer experience is primarily defined by our ability to offer our customers access to the…Oct 8, 2020Oct 8, 2020
Airtasker is an infinitely horizontal marketplaceI believe that to build a great product, it’s best to be focussed: pick a problem, get really good at solving the problem, then scale that…Oct 8, 2020Oct 8, 2020
Our product is the marketplace, not just the softwareTo deliver on our mission at Airtasker — to empower people to realise the full value of their skills — we need to work together with our…Oct 8, 2020Oct 8, 2020
