On a humid day in 2005, American Broadcasting Company chief executive Lloyd Braun stood by a floor-to-ceiling glass window in his private offices on the 45th floor of the Ivory Tower building on the upper west side of Manhattan. It was a cloudy day, but as Braun stared down over…


Have you heard of Fear of God?

It’s been around since 2013 but I only heard about it a few weeks ago (since I am fashionably uncool) and have since discovered that they sell t-shirts for $300 and people actually buy them.

But not me. I prefer Uniqlo t-shirts which…


When taking a new product to market, a common saying is “nail it then scale it”… but when the product being launched is a marketplace: it’s a little more complicated than that.

In this post, we’ll take a look at the unit economics of igniting a new marketplace and how…


As a marketplace for local services, Airtasker is often quickly bracketed with companies like Hipages, Deliveroo or Uber — but as with many things in life, the devil is in the detail and I believe that understanding the unique design of the Airtasker marketplace model is super critical because it…


For many things in life, there’s a tradeoff between growing scale and quality of user experience. Big crowds at Disneyland mean long queues. Too many people on a broadband network slows downloads. And almost everybody hates being on a crowded train.

But for marketplaces, the opposite is true: the quality…


In a marketplace, trust between buyers and sellers is critical. Trust provides our Customers with confidence to buy services through Airtasker knowing that solutions will meet expectations. For our Taskers, trust lets them know that doing a good job will result in being paid fairly. …


In my last post, I shared my thoughts on what customers truly love about Airtasker: a huge range of services, available times and prices — and why as a consequence it’s important to be Liquidity First and to be super considered before adding structure to the marketplace.

In this post…


As a marketplace, I believe that a great customer experience is primarily defined by our ability to offer our customers access to the widest range of services at the right time and the right price. To create this experience, we need to generate a high degree of marketplace liquidity.

Liquidity…


I believe that to build a great product, it’s best to be focussed: pick a problem, get really good at solving the problem, then scale that solution.

A common way of being focussed is to pick one specific customer problem and then mastering all the different steps of the supply…


To deliver on our mission at Airtasker — to empower people to realise the full value of their skills — we need to work together with our Taskers to deliver awesome service to our customers. We can think of this as a partnership between us and our Taskers.

In this…

Tim Fung

Co-founder and CEO at Airtasker

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